In a single year, between 2010 and 2011, wine consumption in the United States saw a 4.5% increase. In 2011, total U.S. wine consumption stood at 849 million gallons. By 2016, it was 949 million gallons. Clearly, demand is up and shows no signs of heading in the other direction. Greater demand requires upgrades in wine production, and that need affects–among other kinds of equipment–pumps and seals.